AURA 300
Terms and Conditions
Effective Date: June 2026
Company: Aura 300 Inc., a Delaware C-Corp ("Aura", "we", "us")
Website: aura300.ai
Parties: The subscribing salon, clinic, or beauty business ("Client", "you") and Aura.
1. Services
Aura provides AI-powered voice and messaging agents (e.g., Emma for calls, Yuki for retention/WhatsApp, Nami for growth/ads) that integrate with salon CRMs to handle inbound/outbound client communications, scheduling, reminders, rebooking, payments/deposits via third parties, and analytics (the "Services"). Some features may be released as beta (identified in the dashboard).
2. Account; Access; Authorised Agent; CRM Credentials
Clients must create and maintain an account and designate authorised users. Limited Technical Agent: By subscribing, Client appoints Aura solely as a limited technical agent for the purpose of accessing, retrieving, transmitting, and processing data within Client-authorised systems necessary to provide the Services. Aura has no authority to enter into agreements, incur obligations, make legal representations, or otherwise bind Client except as expressly configured by Client through the Services.
For CRM integrations, you will provide appropriate credentials (e.g., Supervisor/Manager role to view all staff calendars). Where available, use a dedicated service account with API-based authentication and the minimum permissions necessary (least-privilege principle). Multi-factor authentication should be maintained on primary accounts.
You are responsible for safeguarding credentials and ensuring they are accurate and kept up to date.
CRM Access Risk: Client acknowledges that CRM providers may modify, suspend, restrict, or prohibit third-party access mechanisms at any time. Aura shall not be liable for any loss of functionality, interruption, or service degradation resulting from actions taken by CRM providers. Client warrants that granting Aura access to CRM accounts does not violate any agreement with any CRM provider, and will notify Aura immediately if any CRM provider restricts such access.
3. Subscriptions; Fees; Taxes
Plans are billed monthly or annually in advance; auto-renew unless cancelled per Section 15.
Fees exclude taxes. Client is responsible for applicable VAT/GST/sales taxes (e.g., AU GST 10%).
Payments are processed by third-party processors (e.g., Stripe); you authorize recurring charges. Past-due balances may result in suspension.
4. Third-Party Services ("Legacy Conditions") – Incorporated by Reference
Some features rely on third-party services (collectively, "TPS"), including but not limited to: Stripe (payments), Meta/WhatsApp Business (messaging via BSPs), telephony (e.g., Twilio/Retell AI), and salon CRMs (e.g., Phorest, Fresha, Treatwell, Ovatu).
Your use of TPS is also governed by their terms and privacy policies, which are incorporated by reference; you agree to comply with them.
Aura 300 does not store payment card data; payments are handled by Stripe (PCI-DSS compliant). Aura 300 is not responsible for TPS outages, changes, or data practices; TPS may change or deprecate APIs at any time.
5. Data Protection; Roles; DPA
For salon customer data, Client is the data controller and Aura is the data processor under GDPR/UK-GDPR (and equivalent laws).
We process personal data only on your documented instructions to deliver the Services, and per our Data Processing Addendum (DPA) (incorporated herein).
International transfers: we use appropriate safeguards (e.g., SCCs/UK IDTA).
Security: encryption in transit/at rest, role-based access, audit logging.
Breach notice per applicable law (within 72 hours where required).
In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the acquiring entity provided the acquiring party agrees in writing to comply with data protection obligations no less protective than those set out in this Agreement and the DPA.
6. Client Responsibilities (Compliance)
You represent and warrant that:
• All salon customer data you upload/sync was lawfully collected and is used in compliance with applicable laws (GDPR/UK-GDPR, PECR, AU Privacy/Spam Act, TCPA where applicable);
• You have obtained valid consent (or rely on a lawful basis, including soft opt-in where permitted) to contact customers for reminders, re-engagement and marketing;
• You will honor opt-outs and maintain up-to-date preferences/suppression lists;
• You will not upload "cold" marketing lists that lack consent.
• You agree to indemnify and hold Aura harmless against any claims or fines arising from your failure to meet these responsibilities.
• Call Recording and Communications Consent: Client is solely responsible for determining whether call recording, monitoring, transcription, or AI-assisted communications require notice or consent under applicable law. Client shall provide all legally required disclosures and obtain all required consents before enabling such functionality, including under US state wiretap and two-party consent laws, TCPA, GDPR, UK GDPR, PECR, and Australian recording laws.
• Messaging Compliance: Client is solely responsible for establishing and documenting the lawful basis for all communications initiated through the Services, including marketing, promotional, transactional, reminder, retention, re-engagement, and customer support communications, in compliance with GDPR, UK GDPR, PECR, TCPA, CAN-SPAM, and the Australian Spam Act as applicable.
• Responsibility for AI Actions: Client acknowledges that automated actions performed by the Services are executed based on Client-configured rules, instructions, CRM data, and customer interactions. Client remains solely responsible for verifying appointments, schedules, pricing, deposits, promotions, customer records, and all other business information maintained within Client systems. Aura is not liable for outcomes resulting from inaccurate, incomplete, or misconfigured Client data or instructions.
7. Outbound Communications (Calls & WhatsApp) – Compliance
When Aura's agents contact customers on your behalf:
• The communication must identify the salon as the calling/sending party;
• Content must relate to your services; each message must offer an easy opt-out;
• Do-Not-Call/TPS/DNCR lists must be respected;
• You remain responsible for complying with PECR (UK), Spam laws (e.g., AU Spam Act), and similar regulations.
• Indemnity: You will indemnify Aura against claims/fines arising from unlawful lists, lack of consent, or failure to honor opt-outs.
8. Acceptable Use
You will not:
(a) use the Services to spam, harass, or violate laws;
(b) probe or disrupt the platform;
(c) resell or provide the Services to third parties without our written consent;
(d) use the Services for deceptive or high-risk categories.
9. Service Levels; Changes; Suspension
We aim for high availability but do not guarantee uninterrupted service. We may modify features or suspend access for maintenance, security, or non-payment.
Beta Features: Beta features are provided for evaluation purposes only, may be modified or discontinued at any time, may contain errors, and are provided without warranties, service level commitments, or support obligations. Aura shall have no liability of any kind arising from Client's use of beta features.
AI Model Providers: Certain Services rely on third-party artificial intelligence models and infrastructure providers (including OpenAI and Retell AI). Aura makes no warranty regarding the availability, accuracy, continuity, legality, or performance of outputs generated by such providers and shall not be liable for interruptions, changes, restrictions, or deprecations imposed by such providers.
10. Intellectual Property; Feedback
The Services (software, UI/UX, models, prompts, orchestration logic, templates) are Aura IP. You receive a non-exclusive, revocable license for the subscription term. Feedback you provide may be used to improve the Services.
Force Majeure
Neither party shall be liable for delay or failure in performance resulting from causes beyond that party's reasonable control, including internet or telecommunications failures, cloud provider outages, AI model provider disruptions or policy changes, CRM API failures or deprecations, governmental actions, export restrictions, labour disputes, cyberattacks, natural disasters, or failures of third-party services (including Twilio, Meta, Stripe, OpenAI, and Retell AI). The affected party shall notify the other promptly and take reasonable steps to mitigate the impact.
Confidentiality
Each party shall protect the other's Confidential Information using at least the same degree of care it uses to protect its own confidential information, and no less than reasonable care. Confidential Information means non-public information designated as confidential or reasonably understood to be confidential, including (Aura) software, prompts, orchestration logic, pricing, and business plans; (Client) customer lists, business information, and CRM data. Client personal data processed under the DPA is governed by the DPA and not this clause. Neither party shall disclose Confidential Information except as necessary to perform this Agreement or as required by law. These obligations survive termination for three years.
AI Output Disclaimer
AI-generated communications, recommendations, classifications, summaries, scheduling decisions, appointment handling, and customer interactions may contain inaccuracies, omissions, or unintended outputs. Aura does not guarantee that AI outputs will be accurate, complete, lawful, or suitable for any particular purpose. Client remains solely responsible for reviewing the suitability of AI-generated content where material decisions are involved and for all business decisions, customer communications, regulatory compliance, and customer outcomes resulting from use of the Services.
AI Model Training
Aura will not use Customer Data to train general-purpose AI or foundation models unless Client expressly opts in writing. Aura may use aggregated, de-identified analytics derived from usage of the Services that do not identify Client or any individual to improve the Services.
Nami Advertising (Facebook and Instagram)
For clients subscribed to the Nami plan, Aura manages paid advertising campaigns on Meta platforms as Client's agent. Aura makes no warranty regarding campaign performance, return on ad spend, audience reach, or business outcomes. Aura shall not be liable for: (a) Meta's rejection, suspension, or restriction of any campaign or ad account; (b) changes to Meta's advertising policies, algorithms, or pricing; (c) outcomes arising from audience data or targeting configurations provided or approved by Client; or (d) charges incurred on Client's Meta ad account. Client remains responsible for ensuring its Meta Business Account is in good standing and that all audience data has been lawfully collected.
11. Marketing & Publicity
We may identify you as a customer (name/logo) only with your prior written consent. To provide or withdraw consent, contact info@aura300.ai.
12. Warranties; Disclaimers
The Services are provided "as is". We disclaim implied warranties of merchantability, fitness for purpose, and non-infringement. Aura maintains commercially reasonable administrative, technical, and organisational safeguards designed to protect Customer Data. Specific technical security standards are set out in the Data Processing Addendum.
13. Liability; Indemnification
Limitation of Liability: To the maximum extent permitted by applicable law, Aura's aggregate liability arising out of or relating to the Services shall not exceed the greater of: (a) fees paid by Client to Aura during the 12 months preceding the event giving rise to the claim; or (b) USD 5,000. Neither party shall be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, revenue, goodwill, data, or business opportunity. These limitations do not apply to: (i) fraud or wilful misconduct; (ii) confidentiality breaches; (iii) data protection indemnities; (iv) intellectual property infringement; (v) Client's payment obligations; or (vi) liability that cannot be excluded under applicable EU, UK, or local consumer protection law. Indemnification: You agree to indemnify, defend, and hold Aura harmless from third-party claims arising from: (a) your breach of these Terms; (b) your misuse of the Services; (c) your data protection or privacy law violations; (d) your failure to obtain required consents for communications or call recording; (e) your violation of any CRM provider's terms of service in connection with access granted to Aura; or (f) your use of AI-generated outputs without appropriate review where material decisions are involved.
14. Termination
Either party may terminate for convenience with 30 days' notice or for cause. Upon termination, your access to Services ends. Customer Data will be handled in accordance with the DPA. Aura may retain Customer Data after termination only to the extent required by: (a) applicable law or regulatory obligations; (b) backup retention schedules until overwritten; (c) security incident investigation; or (d) dispute resolution or enforcement of legal rights, provided that retention for purposes (c) and (d) shall not exceed three years post-termination. During the 30 days following termination, Client may request an export of Customer Data in a commercially reasonable format.
15. Governing Law
This Agreement is governed by the laws of Delaware, United States, without regard to conflict of law principles. Before initiating formal proceedings, the parties shall attempt to resolve disputes in good faith through senior management negotiation for at least 30 days. Unresolved disputes shall be submitted to binding arbitration under AAA Commercial Arbitration Rules, with proceedings in Wilmington, Delaware. Either party may seek urgent injunctive or interim relief from a court of competent jurisdiction. Each party waives any right to participate in a class action or representative proceeding, to the extent permitted by applicable law. For EU/UK Clients, nothing in this clause limits rights under mandatory EU or UK consumer protection laws.
Sanctions and Export Controls
Client represents and warrants that it is not subject to, and will not use the Services in violation of, applicable economic sanctions or export control laws, including those administered by OFAC (US), OFSI (UK), and the European Union. Client will notify Aura promptly if it is subject to any such sanctions or restrictions.
Survival
The following sections survive termination or expiration of this Agreement: Fees (unpaid amounts); Confidentiality; Intellectual Property; AI Model Training; Indemnification; Limitation of Liability; Governing Law and Dispute Resolution; and any other provisions that by their nature should survive termination.
☑ By ticking the checkbox during signup, Client agrees that this electronic acceptance constitutes a legally binding signature and agreement to these Terms, the Privacy Policy, and the Data Processing Addendum (DPA), with the same force and effect as a handwritten signature. Client represents that the individual accepting has authority to bind Client.
AURA 300
AI Revenue Infrastructure for Salons
& Clinics. Live across Australia,
Ireland, UK and the United States.
© 2026 Aura 300 Inc. — Delaware C-Corp. All rights reserved.
🇦🇺 Australia
🇮🇪 Ireland
🇬🇧 United Kingdom
🇺🇸 United States