Introduction
Aura 300 Inc. ("Aura", "we", "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the data of:
Clients who use our AI assistant
Salon customers who interact with Aura via phone, WhatsApp, or integrated tools
Visitors to our website or dashboard
Who Controls Your Data?
Aura acts as a data processor on behalf of salon clients ("Controllers").
Salon owners are responsible for collecting consent from their customers.
If you're a salon customer and have questions about how your data is used, please contact your salon directly.
What Data Do We Collect
Depending on your role and interaction, we may process:
From Salon Clients (our customers)
Name, email, phone number
Business details (name, CRM integration, address)
Booking system preferences, schedule settings
Payment method (processed via Stripe or other PCI-compliant providers)
From Salon Customers (end users of AI)
Name, phone number, appointment details
Call recordings (for quality and training purposes)
WhatsApp message content and metadata
Booking history and preferences (via CRM sync)
Automatically Collected
IP address, device type, browser info
Activity logs, page views, and usage patterns (via analytics tools)
How Do We Use Your Data?
To operate our AI assistant and booking automation
To send appointment confirmations or reminders via WhatsApp or SMS
To improve our AI's natural language processing and accuracy
For internal analytics and product optimization
Legal Grounds for Processing
We rely on the following lawful bases:
Consent (e.g. customer opts into WhatsApp or SMS)
Contract (e.g. providing Aura services to the salon)
Legitimate interests (e.g. improving service performance, fraud prevention)
AI & Automated Decision-Making
Aura uses AI and automation to handle calls and messages. This may include:
Booking or rescheduling appointments
Recommending services or products
Retargeting no-shows or past clients
All outputs are based on AI rules, not human intervention. Salon owners can review and customize AI behavior.
Data Sharing
We may share data with:
CRM & booking providers (e.g. Fresha, Treatwell)
Messaging platforms (e.g. Twilio, Meta/WhatsApp Business)
Payment processors (e.g. Stripe)
Cloud infrastructure (e.g. AWS)
Our vetted technical service providers and sub-processors
We do not sell or rent your personal data.
Data Storage & Transfers
Data may be stored or processed in the US, EU, or other jurisdictions with adequate safeguards. We follow GDPR-compliant standard contractual clauses for international transfers.
Security Measures
Data encryption in transit and at rest
Role-based access control
Audit logs and breach monitoring
If a breach occurs, we will notify affected users and authorities within 72 hours, as required by law.
Your Rights
If you are located in the EU/UK/California, you have the right to:
Access your data
Correct or delete your data
Object to processing
Request data portability
Lodge a complaint with your data protection authority
To exercise these rights, contact us at privacy@aura300.ai.
Data Retention
Client account data: kept during the subscription + 2 years
Call/chat data: kept for 180 days (unless extended for quality tracking)
Aggregated, anonymized data may be retained for analytics
Governing Law & Dispute Resolution
This agreement is governed by the laws of Delaware, USA.
Any disputes will be resolved through binding arbitration in Wilmington, Delaware.
Changes to this Policy
We may update this policy as needed. Clients will be notified via email and/or dashboard notices.
Contact Us
Questions or concerns? Email us at privacy@aura300.ai
Data controller (for end-user queries): Your salon or service provider